BRAND, DESIGN & PORTFOLIO STRATEGY
STRATEGY EXPRESSES THE POWER OF UNLOCKING THE POTENTIAL OF EVERY BRAND
AND SETTING THE DIRECTION AND VISION FOR CREATIVE IDEAS
BRAND STRATEGY – ESSENCE, NAMING, POSITIONING, PERSONALITY AND WORLD
DESIGN STRATEGY – IMAGE, AESTHETIC, LANGUAGE AND EQUITIES
PORTFOLIO STRATEGY – ORGANISATION, ARCHITECTURE, SEGMENTATION AND VISUAL SYSTEM