Work
Household
Client/ Comfort
Agency/ Coley Porter Bell
Work/ Using the shapes within the negative space on the signature brand mark to create the artwork of the products on pack. The contrast and colours.
Brand/ Comfort
Client/ Unilever
Design/ Coley Porter Bell
Work/ (branding, packaging, portfolio architecture)
Gold Winner of the DBA Awards 2008 for Comfortʼs Juicy Range.
A global redesign of the Comfort portfolio, to bring consistency across the different markets including the UK, EU, LATAM, SEA & Middle East. the key elements are made out of cloth and are a nod to the ʻclothworldʼ characters that were developed for the brandʼs advertising by Ogilvy. While the packs were designed to suggest everlasting freshness, fragrance and intensity, the Comfort logo is a symbol of love, softness and care.
Brand/ Surf Excel
Client/ Unilever
Design/ Pi Global
Work/ (packaging)
For a brand that has always celebrated that ʻdirt is goodʼ and never been shy to show it off, this packaging design celebrates ʻdaagon ka eraserʼ (ie. ʻeraser of stainsʼ). The blue of the brand is represented by the blue ink stain on the pack being erased by the soap in the girls hand.
Brand/ Surf Excel
Client/ Unilever
Design/ Pi Global
Work/ (packaging)
For a brand that has always celebrated that ʻdirt is goodʼ and never been shy to show it off, this packaging design celebrates ʻdaagon ka eraserʼ (ie. ʻeraser of stainsʼ). The blue of the brand is represented by the blue ink stain on the pack being erased by the soap in the girls hand.
