Work
Food
Client/ Jenny Craig
Agency/ Coley Porter Bell
Work/ Using the shapes within the negative space on the signature brand mark to create the artwork of the products on pack. The contrast and colours.
Work/ Using the shapes within the negative space on the signature brand mark to create the artwork of the products on pack. The contrast and colours.
Work/ Using the shapes within the negative space on the signature brand mark to create the artwork of the products on pack. The contrast and colours.
Brand/ Jenny Craig
Client/ Jenny Craig Inc.
Design/ Coley Porter Bell
Work/ (package design)
Creating an exciting new range of signature food products by Jenny Craig that are healthy yet delicious. In order to make the design unique and ownable, the individual shapes within the negative space of the Jenny Craig signature were used to create a bold and contemporary set of food illustarations on pack.
Brand/ Hartley’s
Client/ Unilever
Design/ Coley Porter Bell
Work/ (packaging)
Hartleyʼs jams & jellies can put a big smile on anyoneʼs face with loads of fruity happiness and optimism packed within. The smile of the brandmark and the bright & vibrant colours with the playful circles on pack lend to a brand that has been Britainʼs favourite through generations.
Brand/ North East
Client/ Parle
Design/ Pi Global
Work/ (branding, packaging)
Some light-heartedness and fun over tea with North East salted crackers. From North to South and East to West, these crackers are quintessentially Indian and are for everyone to enjoy.
Client/ MCK
Agency/ Coley Porter Bell
Work/ Using the shapes within the negative space on the signature brand mark to create the artwork of the products on pack. The contrast and colours.
Brand/ Schwartz
Client/ McCormick & Company
Design/ Coley Porter Bell
Work/ (packaging)
The packs have been designed using simplified shapes of each unique spice and these shapes come together to create a pattern that is remniscent of the provenance and origin of where they come from. Cumin from India, cinnamon sticks from Africa and peppercorn from Morocco.
Client/ Finetti
Agency/ Coley Porter Bell
Work/ Using the shapes within the negative space on the signature brand mark to create the artwork of the products on pack. The contrast and colours.
Brand/ Finetti
Client/ Chipita
Design/ Coley Porter Bell
Work/ (branding, packaging)
ʻJoy in every dollopʼ is the big idea on this brand of chocolate spread, and the two large ʻdollopsʼ that leap out of the ʻiʼ in Finetti, do just that. They are fun, celebratory and bursting with joy and energy. They come together to create a heart.
Brand/ La Fromagerie
Client/ La Fromagerie
Design/ Ergo ID
Work/ (identity, stationery, packaging)
Located in London in Marylebone & Highbury, La Fromagerie a boutique and family owned cheese shop, needed contemporarising of its image. The logo is a representation of the art and labour involved in storing and displaying the cheeses that need to be regularly moved on shelf to be at their optimum. The logo lives in varying forms with the cheeses moving positions. The colours are rich, natural and earthy, the style is simple, bold and contemporary.
Client/ Lesal
Agency/ Coley Porter Bell
Work/ Using the shapes within the negative space on the signature brand mark to create the artwork of the products on pack. The contrast and colours.
Brand/ Le Sal
Client/ MJM
Design/ Ridhi Sain
Work/ (naming, identity, stationery, website)
Le Sal meaning ʻThe Saltʼ in Spanish is a small boutique distributor of natural and fresh produce, working passionately with producers across the globe to curate quality ingredients. The name is all encompassing with salt being the most basic and necessary ingredient in every meal, in every home and in every cuisine, across the world. The colours represent earth, sea & air and the look & feel is friendly and approachable.
Client/ Hellmann’s
Agency/ Coley Porter Bell
Work/ Using the shapes within the negative space on the signature brand mark to create the artwork of the products on pack. The contrast and colours.
Brand/ Hellmann’s Tomato Ketchup & Mayonnaise
Client/ Unilever
Design/ Coley Porter Bell
Work/ (package design)
Designing an iconic piece of packaging for an iconic brand of tomato ketchup for Spain. The design is simple, straightforward and evergreen.
Hellmannʼs mayonnaise on the other hand, wanted to educate the consumers on the multiple uses of mayonnaise not just as a condiment but also as an ingredient used in cooking. This is done with little chef hats custom-made to sit on the bottle heads, replacing the Hellmannʼs logo with inspiring messages of cooking in the cartouche and sharing recipes on the back of pack.
Client/ Calve
Agency/ Coley Porter Bell
Work/ Using the shapes within the negative space on the signature brand mark to create the artwork of the products on pack. The contrast and colours.
Brand/ Calvé Peanut Butter
Client/ Unilever
Design/ Holmes & Marchant
Work/ (advertising concepts)
Advertising concepts based on the taste and health benefits of peanut butter. Aimed at parents and kids in the Netherlands, the concepts explore a range of ideas from the joy of eating peanut butter to the health advantages for growing children. All with a sense of fun and light heartedness.
Client/ Complan
Agency/ Coley Porter Bell
Work/ Using the shapes within the negative space on the signature brand mark to create the artwork of the products on pack. The contrast and colours.
Brand/ Complan
Client/ Danone
Design/ Cowan
Work/ (package design)
A fortified nutrition supplement, providing protein and energy for kids, Complan was looking tired and needed a makeover, yet retaining certain equities like the yellow and a healthy growing child on pack. The upward facing arrow on the new brandmark reflects that growth while the ʻCʼsʼ on either side of the pack create a strong brand architecture on shelf and help the designs stand out on busy Indian shelves.
