Work
Digital


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Brand/ The Urban
Client/ Bluchip Inns Pvt Ltd
Design/ Ridhi Sain
Work/ (naming, identity, literature, website)
The Urban as the name suggests is a small boutique hotel in the heart of Bangalore City. The typography is reminiscent of the cityscape against the night sky. From naming to the brand identity to the design of the website and all collaterals, The Urban has been a labour of love right through and through.
Brand/ Margie Warrell
Client/ Margie Warrell Global Pvt Ltd
Design/ Ridhi Sain
Work/ (branding, literature)
Bestselling author, keynote speaker and leadership coach, Margie Warrell needed a fresh new look for her identity. The bold contemporary mark in red reflects the essence of Margie and what her brand stands for – courage, action, gravitas and authenticity. It brings to life her mission statement which is to ʻLive Bravelyʼ and fearlessly.
Brand/ Sazerac
Client/ MJM
Design/ Ridhi Sain
Work/ (naming, identity, literature, brand film)
A cool and bold take on the American diner that serves specialist burgers, craft beer and delicious cocktails. The ʻSazeracʼ is the oldest known American cocktail with origins in pre-civil war New Orleans and is the official cocktail of Louisiana. The name, typography, imagery and colour palette all come together to create a brand that is gutsy and full of character.
Brand/ Lovespun
Client/ Illuminations
Design/ Ridhi Sain
Work/ (identity, packaging, website)
Lovespun is a range of luxury products made from 100% mulberry silk that includes pillow cases, eye masks and more and is beneficial for sleep, skin & hair. The design and typography reflect luxury, elegance and quality where dusty colours contrast with the gold branding.
Client/ Lesal
Agency/ Coley Porter Bell
Work/ Using the shapes within the negative space on the signature brand mark to create the artwork of the products on pack. The contrast and colours.
Brand/ Le Sal
Client/ MJM
Design/ Ridhi Sain
Work/ (naming, identity, stationery, website)
Le Sal meaning ʻThe Saltʼ in Spanish is a small boutique distributor of natural and fresh produce, working passionately with producers across the globe to curate quality ingredients. The name is all encompassing with salt being the most basic and necessary ingredient in every meal, in every home and in every cuisine, across the world. The colours represent earth, sea & air and the look & feel is friendly and approachable.
Client/ Huawei
Agency/ Coley Porter Bell
Work/ Using the shapes within the negative space on the signature brand mark to create the artwork of the products on pack. The contrast and colours.
Brand/ Huawei
Client/ Huawei Technologies Co., Ltd.
Design/ Holmes & Marchant
Work/ (digital design)
Designing the concept, look and feel of a futuristic and niché part of the Huawei portfolio. The screen design displays a luxury that is beyond the norm – it is mysterious & surreal, weird & wonderful, leading one through a unique user experience.

