Work
Corporate
Brand/ Margie Warrell
Client/ Margie Warrell Global Pvt Ltd
Design/ Ridhi Sain
Work/ (branding, literature)
Bestselling author, keynote speaker and leadership coach, Margie Warrell needed a fresh new look for her identity. The bold contemporary mark in red reflects the essence of Margie and what her brand stands for – courage, action, gravitas and authenticity. It brings to life her mission statement which is to ʻLive Bravelyʼ and fearlessly.
Brand/ Everstone
Client/ Everstone Capital Ltd
Design/ Ridhi Sain
Work/ (branding)
The Everstone Group is a leading private equity and real estate investment firm spread across India and Southeast Asia. The simple and timeless brandmark symbolises an aspirational brand that is built on great partnerships. The values of growth, focus and confidence are expressed through the ʻVʼ in this mark.
Brand/ Oscar
Client/ Oscar Marketing Solutions Ltd
Design/ Coley Porter Bell
Work/ (branding)
Planning & strategy consultants, the client Beth at Oscar, a small marketing services company, saw what they had to offer a bit like a basketball game. The smallest player on the court tends to be the strategic player – not necessarily the fastest or the strongest but the smartest. Beth wanted to express this analogy in the design as well as infuse the idea of positive energy that is brought about with their presence.
Client/ Brand Provocateurs
Agency/ Coley Porter Bell
Work/ Using the shapes within the negative space on the signature brand mark to create the artwork of the products on pack. The contrast and colours.
Brand/ Brand Provocateurs
Client/ Alex Overton-Wood
Design/ Ridhi Sain
Work/ (identity, stationery)
A brand agency set up with the intention of purposefully provocating the industry norms and breaking rules that are followed blindly by most creative agencies and clients alike. The simple and clean typography is disrupted by the contrasting and tilted orange ʻOʼ.
