Work
Beauty


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Brand/ Johnson’s Cottontouch
Client/ Johnson & Johnson
Design/ Cowan
Work/ (packaging)
Winner of the Asia Topawards in 2020 under the skincare category.
This premium and aspirational newborn range of skincare for Johnsonʼs is a symbol of gentle care and softness. The delicate illustration of the cotton flower blowing towards the droplet is a reminder of the lightness of touch in the products.
Client/ Unilever
Design/ Holmes & Marchant
Work/ (packaging)
Simple, pure and beautiful – Dove oil serums and mineral scrubs designed to reflect the care, softness and purity that Dove stands for.
Brand/ Dove
Client/ Unilever
Design/ Holmes & Marchant
Work/ (packaging)
Dove bodywashes in Japan were fighting for shelf stand out and consumers were finding it hard to steer through the variants in order to differentiate and find their favourite ones. The redesign helped with variant standout (with colour blocking in the corners). The ingredients took focus on pack whilst keeping the integrity of the brand which is primarily white.
Brand/ Lovespun
Client/ Illuminations
Design/ Ridhi Sain
Work/ (identity, packaging, website)
Lovespun is a range of luxury products made from 100% mulberry silk that includes pillow cases, eye masks and more and is beneficial for sleep, skin & hair. The design and typography reflect luxury, elegance and quality where dusty colours contrast with the gold branding.
Brand/ Studio Q
Client/ Sain & Quresma
Design/ Ridhi Sain
Work/ (identity)
Where medical science meets beauty, Studio Q, a beauty clinic in the heart of California offers a combination of medical cosmetic treatments as well as salon services. The science part of the offering is represented by the cooler, clinical blues and whites while the gold symbolises the beauty aspect of the business.
Brand/ Hada Labo
Client/ Rohto Pharmaceuticals
Design/ Cowan
Work/ (key visuals, film story board)
A Japanese skincare brand, Hada Labo are most known for their hyaluronic acid products that provide deep hydration to the skin. Apart from designing the key visuals that bring to life the benefits of the different products, story boards were also created to plot different styles of communication of the product story.
Brand/ Citra
Client/ Unilever
Design/ Pi Global, Holmes & Marchant
Work/ (branding, packaging, portfolio architecture)
Citra, a specialist naturals brand of skincare products in Indonesia, Thailand and India, its brand philosophy is centered around the ʻquest for natureʼs potent bestʼ. The new and evolved logo for the premium face range in India, is a graphic representation of radiance in nature. A masstige range, these designs are feminine, elegant and tell the potency story of each ingredient.
Brand/ Citra
Client/ Unilever
Design/ Pi Global, Holmes & Marchant
Work/ (branding strategy, positioning)
Exploring Citraʼs positioning and brand character through moodboards with rich imagery and themes that support the product truth and bringing them to life with colours, textures, graphics and photography.

